CartFlows Review & Tutorial – Limited Time Offer 2019
If you’re a WordPress user looking to add the power of ClickFunnels to your website without having to… actually use ClickFunnels, then this review is for you.
Happy Halloween YouTube!
You might be wondering why I’m dressed as everyone’s favorite WordPress teacher in my video. I’m reviewing CartFlows, the WooCommerce add-on that allows you to add ClickFunnels-like features to your website. And by that I mean you’ll be able to easily create dedicated sales pages for a single WooCommerce product, add a bump offer, and a series of 1 click upsells or downsells.
I’m going to show you the main features of CartFlows. I’ll also talk about the pros and cons of using it over something like ThriveCart.
Now before we get into it…
Dave, why are you trying to look like Adam?
In case you aren’t aware, Adam from WP Crafter is the co-founder of CartFlows.
Am I making fun of Adam? Heck no, he was a huge inspiration for me in starting this channel as he was literally the first person who ever commented on my YouTube channel!
Let’s get into it.
LTDs this Season from CartFlows
CartFlows is currently offering a very nice 20% off for life! You can see here it is down 20% from $299/yr to $239 a year.
And there is even a real life LTD, where you can get CartFlows on 30 domains for a one time fee of $799 or $139 a month for 6 months.
Keep in mind that these deals are ending SOON so definitely hop on this if this review was helpful to you. Click on the following links for the deals:
OK, let’s get into it.
What Sales Funnels are All About
Rather than starting by going through a list of features, I want you to understand the psychology behind a plugin like CartFlows.
Every sales person knows that once you get your prospect to start saying yes, it is much easier to get them to say yes a second time.
Think about it this way – imagine you’re mulling over a new car.
You go to the dealership, you drive the car, and eventually you decide to pull the trigger.
Your sales person is overjoyed because they’re going to be getting that sweet sweet commission, but do they stop there?
Heck no… now, it’s time to talk about options.
Do you want leather interior? Heated seats? I’m in Minnesota and it gets pretty darn cold in the winter, gotta have those heated seats.
How about an upgraded sound system? Sun roof? What about weatherproof floor mats, you gotta get the weatherproof floor mats.
This is a perfect example of a sales funnel.
I didn’t come to the dealership to buy floor mats, but once I make the investment in my primary item, it is much easier to get me to agree to purchase something else.
Let me give you an example.
Last year, I was working with a client named Dani Valent.
Dani had a regular old WooCommerce website. She sold several items including ebooks, membership to her video library, and even gift certificates.
Dani didn’t really want more ebook sales. She wanted more memberships because then you get that monthly recurring revenue.
So I took her existing WooCommerce site and added CartFlows.
We built a custom landing page using direct response copywriting. The goal of the landing page was to sell the course.
Once people clicked through to the checkout page, they saw a bump offer – a one time discount where they could get several of Dani’s ebooks bundled together.
After they purchased that, they were given more options to add yet another ebook to the bundle. Later, they could also double their membership by buying a year’s worth of membership in the form of a gift certificate. Buyers can either use that for themselves or gift it to a friend.
The results were a smashing success.
Within two weeks, her cart price went from $49.70 to $93.75.
Literally increasing the revenue generated from each customer by almost 2x.
So is CartFlows the golden goose that’s going to make you rich?
Absolutely not. CartFlows and sales funnels really aren’t for everyone. So how do you know if it’s for you?
Sales funnels make sense if you have a few items on your site that are driving the bulk of your sales.
You would want to look at your analytics and see. A lot of companies will have 3-5 products that are driving 80% of their sales.
In those situations, you’ll want to break away from the standard WooCommerce checkout page and create a sales funnel.
That includes a dedicated sales page for that one item. Then you’ll think about other items that can help your customer get results faster and easier.
If you’re selling bicycles, you’d want to include a helmet or a water bottle holder.
If you’re selling supplements, you might just sell more of the same thing but at a discount. There really are no rules here and it’s your job as a marketer to figure out what will help your customers most.
The key to a successful bump offer or upset is to reduce friction.
Once I take out my wallet and go through the checkout, I don’t want to have to do it all over again. You want your customers to be able to increase their order with a single click.
Before CartFlows, you basically had to use ClickFunnels to get this functionality. ClickFunnels gets a bit of a bad rep because they have an army of thirsty affiliates promising you the sun, the moon and the stars. But at its core, ClickFunnels’ feature set is based on sound marketing principles. Their technical implementation, however, leaves a bit to be desired.
That’s why whenever I’m starting fresh, I choose WordPress as my platform. Now with CartFlows, I can easily add these marketing features to WooCommerce and stay away from ClickFunnels altogether.
I keep talking about ClickFunnels, but of course there are other options out there, and this is That LTD Life, so I have to mention one of the longest running LTDs of all time, ThriveCart.
ThriveCart is a fantastic solution for people who aren’t using WordPress.
ThriveCart has several perks over CartFlows. First, in addition to the bump offers and upsell features, it has a really nice affiliate platform that is included at no extra cost. Additionally, it has subscriptions and split payments built in.
With CartFlows, you really want to think of it as a WooCommerce add-on. You’ll still need to bring a subscription, split pay, and affiliate platform to the WordPress party. That said, because it’s WordPress, you can choose the tool that’s perfect for your needs and budget. So, it’s good to have options.
Create Your Funnel
Setting up a funnel in CartFlows is easy.
Now CartFlows calls funnels “flows”. But really, they’re just talking about funnels and trying to distinguish themselves from ClickFunnels.
To get started, you’ll need to have WooCommerce installed with at least one product setup. If you want to create a sales funnel with a bump offer and several upsells, you’ll need 3-4 products to sell.
In this case, I have a demo site set up with some apparel. I want to build a funnel to sell this blazer. I’ll add a second coat as a bump offer and some matching shoes as an upsell.
Alright, let’s build out this flow. Keep in mind that CartFlows works best when you’re using a page builder. I recommend Elementor and that’s what I’m using in my review video.
To get started, click on CartFlows and then Flows. Hit add new and you’ll see a list of the templates that CartFlows comes with. Choose one of the pre-built templates or start from scratch, by clicking on Create Your Own.
In this case, I’ll choose the Beautify Product template by clicking on the blue import button. It’ll start to download the assets to your website and it might take time so go grab a cold beverage.
Once the template has imported, you can see five steps added to the website. This is the funnel – the landing page, the checkout page, the upsell page, the downsell page, and the thank you page.
Now I don’t have to include all of these pages. In this case, I don’t have a downsell, so I’ll simply hit the trash icon to remove it. I’ll get a prompt to confirm and it’s gone.
You might notice that the checkout page and the upsell page have a “No Product Assigned” tag and a red bar along the side. Those are error indicators letting me know that I have work to do before I launch my funnel.
Fixing the “No Product Assigned” Error
Let’s fix this error by setting up some products, starting with the checkout page.
I’ll click edit and assign a product by typing in the word blazer under “Select Products”. If you have thousands of products and you’re not sure which product you want by the title, you can always use the WooCommerce product number.
Automate a Discount
You may want to have a discount automatically apply when someone visits your funnel. Setting that up is easy.
You’ll create the coupon in WooCommerce. Under WooCommerce’s menu item, choose coupon.
You can see I already have a 15% off coupon, but let’s go ahead setup a new one.
I’ll hit Add coupon.
Under discount type, you can add a fixed cart discount, a fixed percentage discount or a fixed product discount.
For funnels, I like the fixed product discount.
I want to make sure that people can only use this coupon with the blazer. So I’ll go under Usage restrictions and under Products I’ll type in the same product that we chose inside of CartFlows.
Now before I close this out, I need to give the coupon a name, so I’ll call it “blazer-discount”.
Back in CartFlows, I’ll edit my checkout page and add the coupon code I just created to be sure that people who visit my funnel get a good deal.
Insert a Bump Offer
Next, we want to set up a bump offer, so people can add an additional jacket before they purchase.
In the side menu, I’ll click Order Bump.
Enable the bump offer and choose a style. CartFlows doesn’t give you a preview of the styles, so we’re flying blind until we open the page and take a look.
I’ll type in Jacket to find the product I want to use as a bump offer. I can position the bump offer in several locations on the page, by default after payment is selected, but I’m going to move it to after order. Next I’ll choose the product image.
I want to add a discount on my bump offer so people have incentive to buy. So I’ll put a 25% off discount.
I’ll update the sales copy to indicate the savings.
There are some options to change the color and style of the bump offer. You can also turn on an arrow and even make it blink next to the bump. How very ClickFunnels of them.
So, let’s go ahead and see what this checkout page looks like.
It looks pretty great. Remember that this is a template for a beauty product, so I’d need to update it to fit with my men’s apparel.
Here is the billing info and the bump offer. That looks great and you’d be surprised how many people can’t say no when they have a chance to get an extra discount.
Luckily we can edit the entire page in Elementor. Click the Edit with Elementor button. You can remove or change the images, change the background color, and more, as in this case maybe we want it to be a bit more macho.
You can see the rest of the page looks optimized for conversion. We even have a nice badge to show that the order is secure. It sounds silly, but that stuff matters.
Previewing the Landing Page
Before we add the product to the upsell page, let’s look at the landing page that came with the template.
This page is optimized to sell beauty products but you can see it’s nicely done with a place for features and benefits, testimonials, and a nicely designed call-to-action.
Of course, best of all, the page was designed with Elementor, so with a single click you can edit every element on the page, from images to copy. Now I definitely have some work to do to get the page ready to sell blazers, but thanks to the template I don’t have to worry about the structure of the page.
From the CTA to the Checkout Page
Heading back to the live page for a moment, you can see that when you click the CTA at the bottom, that links us over to the checkout page that we were just working on. The land page is step 1 of the funnel and the checkout page is step 2.
Include Upsells or Downsells
Let’s edit step 3, but updating our upsell to make an offer for some matching shoes.
Just like in the checkout page, we’ll select the product we want and apply a discount. In this case, once again I’ll choose 25% off.
Those are all the steps I want in this funnel, but the fun doesn’t have to end there.
CartFlows Pro has conditional logic that lets you set up a series of upsells and downsells.
If someone buys the shoes, maybe you can offer them some slacks. That’s a second upsell.
If they pass on the shoes, maybe you can offer them a different style. That’s a downsell.
Let’s see what this page looks like. Remember this would appear after they complete their order and with a single click they can add an additional item to their order. They don’t have to take out their credit card. Again, keeping friction at a minimum.
This page again is funnel customizable using a page builder like Elementor.
CartFlows also supports Divi & ThriveArchitect, if those page builders are more your cup of tea.
CartFlows Final Thoughts and Rating
Really it’s as simple as that. After importing a CartFlows template, updating the products, and designing my funnel pages, I’m ready to go.
Because CartFlows is a WooCommerce add-on, it will work with any plugins and payment providers that work with WooCommerce. WooCommerce on its own is a fantastic e-commerce solution that provides a ton of value for free.
When you add in CartFlows Pro, you can accomplish anything you see marketers doing on ClickFunnels, and my favorite part is that you can customize it with the vast catalog of tools already created for WordPress. No waiting for ClickFunnels to support your desired third party tool.
So the downside here over something like ThriveCart is that you have to pay a premium price to keep top tier affiliate plugins or subscriptions plugins running. But if you have a good product and a good offer, CartFlows will have you easily making up the extra expense in no time.
CartFlows is a great product and I’m glad I locked in my LTD last year. I didn’t think they’d run an LTD again, but now might be your last chance to grab it.
Rating: I give CartFlows a 9.6 out of 10.