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There is a new SEO tool on AppSumo for content marketers looking for more organic traffic to their site.

SimilarContent is a suite of content marketing tools that aims to help you find topics to write about and then optimize that content so that you rank on google.

How does it perform? In this video, I’ll give you a run through of the six main features of the SEO tool and give you my thoughts about what is handy and what still needs work.

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SimilarContent Review & Tutorial – AppSumo Limited Time Offer 2019

Write great content and get ranked on google! SEO is easy!


Well if that advice isn’t working for you and you want to get an edge on the competition, it helps to have a little data to provide some advice.

In this review, I’ll tell you about SimilarContent, a suite of tools that helps you decide what content you should write about and then optimize it so that you have the best chance of ranking on google.

The best part? It’s available as an LTD at AppSumo.

We’re going to be looking at the six main features of SimilarContent. I’ll tell you what I like and what I don’t like so you can decide if it’s a good fit for your business.

AppSumo’s LTD for SimilarContent

Before we dig into the tool, let’s have a look at the offer from AppSumo.

This deal is a little bit more expensive than the typical $49 offering from AppSumo. But the features that it offers are often hundreds of dollars a month from other providers. So if it works well, it is a total no brainer for anyone out there who writes content for their website.

$79 gets you in the door for a single code. You can stack up to five codes to increase the account limits.

Plans and Features


Each code gives you 100 topic difficulty searches per day so you can see how competitive a topic is.

You’ll also be able to optimize 10 articles per day per code, as well as rewrite 10 articles per day using their content spinner. We’ll take a look at what “content spinning” is, a little later in this review.

In addition to the limits on the number of articles you can optimize or spin, there is also a limit on the length of the articles.

The content rewriter has a limit of 1,000 words per code for each article. Want to spin some 3,000-word articles? You’ll need three codes.

The content optimizer has a limit of 10,000 words per article, regardless of how many codes you stack.

If you want to get your whole team on the platform, you might be a little disappointed to find that the deal caps out at 2 users and doesn’t scale with each code purchased. At least they give you the second user at only two codes.

So that’s the deal, let’s look at the software and see if it’s worth it.

A Little Disclaimer

Full disclosure here, the founder of SimilarContent approached me via Facebook and gave me an account to review. I haven’t been paid or compensated in any way for this review, other than the account I’m using to demonstrate the software.

Now, before we get in too deep, one of the first things the founder of SimilarContent admitted to me is that the UX/UI has the drawbacks.

It’s a bit rough around the edges to put it politely. They do note that a UI update is coming. Their public Trello board has a date of December 15th 2019.

Tools inside SimilarContent

So does this thing work? Let’s get into it.

There are six main tools that you see in the dashboard, and I actually appreciate the fact that they clearly label what the functionality of each tool is in simple terms.

6 tools

Here are all six tools:

Topic Difficulty — This helps you determine what you should write about. How hard will it be to rank for a keyword you have in mind?

Content Optimizer — This tool helps you increase the relevancy of your content to rank higher on Google.

Keyword Brainstorming — This tool is a Google Keyword Planner alternative. It’ll help you find opportunities for organic search.

MicroNiche Finder — This is designed to find niches that have little to no competition.

Content Rewriter — Spin articles so you have unique content.

Today’s Fresh Keywords — Find trending keywords to try to ride the wave of traffic.

Topic Difficulty

Let’s take a deeper look at the Topic Difficulty tool.

The topic difficulty tool is the search bar across the top of the screen.

If you want to find out how competitive a keyword is, go ahead and enter a keyword.

Much like Google, it will suggest other keywords. Here, you can see it autocompletes briefcase pro, briefcase review, and so forth.

content difficulty

I just want to search for AppSumo Briefcase, as there are new features related to Briefcase and I want to write a new article about it.

After hitting return, the analysis did take a good 50 seconds before it produced any results, so the speed could definitely be improved.

In the results screen, you’ll see a main metric that will help you decide if this is topic worth your time.

content difficulty

The topic difficulty is given in a score of 1 to 100, with AppSumo Briefcase receiving a score of 42.7. Similar Content also notes that the keyword is of moderate difficulty and would require backlinks to rank.

The next box over highlights some of the UI issues with SimilarContent, with the label “Higher score Achieved“.

What this is really referring to is the HIGHEST relevancy score other competing articles received. There really is no way to deduce this from the UI but that’s what it means.

The results page will also show you a graphic with the top 10 ranking articles with their relevancy score. We can see that the top results are related to AppSumo or Briefcase itself with reviews from third party sites showing up later.

Note that the AppSumo sites rank higher, even though their content scores lower, simply because their domain has higher relevance and authority.

Next, SimilarContent shows us a field called “To optimize”. These are keywords they suggest the top sites should include to optimize their content. AppSumo is included in the title of 7%.

There are also categories for “To optimize” description, synonyms, related keywords, sentiments, concepts, and entities. “Entities” pulls in data about who it thinks the keyword is related to.


In some cases, it provided useful data like AppSumo is a company and Noah Kagan is related.

In other cases, it provided irrelevant info by including things like Netflix, Apple, and Milwaukee. AppSumo is based out of Austin.

In the Google SERP analysis section, we see the search engine results for the top 10 listings, with the content relevancy score. We can also see if their URL, Title, or Description is using any of the “To optimize” keywords we just discussed.

google serp analysis

For this particular keyword, only the last result received any green checkmarks.

So the Topic Difficulty tool is useful, but I don’t expect to uncover particularly astonishing information here. I could likely use common sense and diligence to do this recon work manually. But I like that the tool will do it for me and give me a decent summary in minutes, rather than a half hour of doing research.

Before we move on to the Content Optimization tool, I want to point out another glitch with the UI for the Topic Difficulty tool — I can’t return to the data with a single click.

returning to data

The search box does have a History and a Recently tab, but neither allow you to turn to your data with just copying and pasting the data back into the search bar.

This is something easy to fix, and I hope that they do that in part of their upcoming UI refresh.

Content Optimization

The content optimization tool lets you write or paste in your content and then analyze its relevancy with a single click.

If you’ve already published your content, you can paste in the URL and it will pull in the data.

content optimization Note that in order to get the analysis of the content, you still have to hit the purple “analyze” button at the bottom of the screen. That is covered by the notification that you successfully pulled in the content from your URL. Another UI glitch, but again a simple fix.

content optimization

We’ll also see single keywords that might be missing from your content, used too infrequently, or used too much.

In “Not Found”, I can see that I should include “business” and “grow” to beef up my relevancy score from a paltry 39.86 closer to the recommended 72.

need more optimization

need more optimization

In the “Low” tab, I can see keywords that are underused. AppSumo has only 26 appearances, where they recommend 62.

“Good” shows recommended keywords that have been used appropriately and “Extremely” shows overused keywords.


Apparently using the word “deals” 14 times is too much. Pft.

This screen will of course also give you word count of your article and recommend several other metrics like:


  • multi word keywords – the one we just talked about regarding keywords’ frequency.
  • questions you might want to ask in the article — note that it didn’t find any questions for my Briefcase search.
  • categories it thinks Google will expect, so you know how to organize the data on your site. Here it’s suggesting financial news for my Briefcase article.
  • a keyword ranking predictor. It looks like my best shot of ranking with this article is for the keyword “much value”. Looks like I have “much work” to do.

keyword ranking predictor

  • a concepts section for the general concepts it finds in your article. Apparently, I’m getting confused with school lunch.


  • entities, which is similar to what we saw in the keyword research tool.

So overall, I’d say this Content Optimization tool is giving me some pretty good theories for why my Briefcase article isn’t ranking. If I changed them all to meet the target score, would I rank? Well, only time will tell and unfortunately, I don’t have a time machine for this review, but I do feel confident that I can make some improvements based on this analysis.

Keyword Brainstorming

Let’s move on to the Keyword Brainstorming tool.

SimilarContent says this tool will help you find topics that have the opportunity to rank organically. They strip out all of the cost-per-click metrics that you’d normally find in the Google Keyword Planner. That’s so you can just focus on organic search.

When I searched for Briefcase AppSumo, I only received two results.

keyword brainstorming

I had a little better luck searching for AppSumo by itself. Now what we’re looking for here are keywords with a high frequency, meaning that they’re being search for a lot.

None of these keywords had very high frequency so they might not be worth my time to investigate. This information was similar to what you’d find in Google Keyword Planner, but you need to have a Google Ads account to see that data. Yes, creating a Google Ads account is free but it’s still a hurdle that some people might not want to go through.

Overall, I’d mark this feature as nice to have, but not a game changer.

MicroNiche Finder

Next up, the MicroNiche Finder.

The goal here is similar to the keyword brainstorming tool in that it’s going to take a more general keyword and give you a “micro niche” inside of that more broad category.

I found that I had to start very broad.

When I searched for “business software”, no results were found.

So I switched to just “software” and I was given several categories to choose from, like Graphic Design & Illustration software.

MicroNiche Finder

When I clicked on the micro niche, it gave me a list of questions asked by customers in that niche, which is helpful and could serve as a launching point for an article. However, no frequency data was pulled in, which left me a little uncertain just how many people would be searching for my article if I were to create it.

MicroNiche Finder

I also found it annoying that there is no back button. So once I drilled down into a category, there was no way to go back, without just performing the search again.

no back button

Content Rewriter

The content rewriter is a bit of an odd choice. This tool is something that allows you to do a decade old practice of “spinning” content so that it is “unique”. Now it’s not really unique, it simply has some words shuffled around, removed, or replaced.

I pasted in a few lines from AppSumo’s deal page for SimilarContent and got pretty much the same thing out. Oddly enough, it started one line with a comma, so this is definitely not a super sophisticated tool. It feels like they were trying to pack value in with this one, but it ends up having the opposite effect. This is a spammy tactic that Google is very unlikely to reward. Just write original content!


Today’s Fresh Keywords

The final tool is Today’s Fresh Keywords.

The idea here is that you can find the top search terms in your region and then write an article to get some traffic in a hurry.

Enter your country and hit search. That’s all there is to it. 20 trending keywords show up and I can click on them to look up the topic difficulty.

fresh keywords

Now these results are slightly interesting. My first thought was “Google Trends”.

Sure enough a lot of the data on Google Trends were the same as what I found in SimilarContent, and obviously Google Trends is free.

SimilarContent Final Thoughts & Rating

SimilarContent is an interesting tool. It’s more of a convenience tool than it is providing the data that you can’t gleam through other sources (with enough time and patience to go through the search results pages).

That said, I think it’ll be interesting to see the platform grow and become a bit more sophisticated.

What it’s not? It’s not a Grammarly replacement or even a Textmetrics or Copywritely replacement. If you have either of those previous AppSumo deals, you could still consider SimilarContent. These specialize in similar niches and they overlap a little bit, but there are enough unique features in both that I think you’ll still find it useful to incorporate SimilarContent.

TextMetrics is great and I use it all the time. The writing tools in SimilarContent aren’t even close to being on the same page, but they’re not trying to be.

SimilarContent seems like a convenient place to brainstorm content ideas and then double-check the relevance after you publish.

There is no way to sync your articles to your WordPress site and there isn’t even a way to save searches to a folder to keep your ideas organized. These are things that I’d love to see in the future.

There are a few things that bugged me a bit.

First, there is a little widget on the side of the screen and when you click it, a usage meter displays showing how much you’ve used the tool against the limitation of your plan. But the usage meter uses slightly different names. (In the main dashboard, it’s called Topic Difficulty but in the usage meter, it’s called “Keyword Ranking”.) This is quite annoying for me as I have a hard time remembering exactly what they call each feature in the first place.

usage meter

Next, whenever you load up the main dashboard or any of the page in the settings, a really obnoxious chime plays.

Add this together with the other quirks or language barriers I’ve mentioned throughout this review, it becomes clear that SimilarContent has a ways to go.

But, when I weigh that against how much another tool like this costs and that the founder literally said in his first statement to me that they are going to fix the UI, I can’t help but be a bit optimistic about the fate of the tool.

I’d play it conservative and not stack this one, as you don’t want to have another LinkCheetah on your hands. But if you are writing content or doing SEO work, this isn’t a bad tool to have in your tool belt.

Rating: SimilarContent gets a score of 6.8 out of 10. It’s a nice to have, not a “need to have”.

Community Reviews

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A handy tool as you brainstorm for relevant content ideas.
Not as costly as other similar tools.


Not a Grammarly or TextMetrics replacement, if you’re expecting that.


Yes. Stack up to 5 codes.

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